There are all kinds of other little bags like this -- bags that one gets free at trade shows, or one can purchase for $7 out of a bin by the cash registers of Whole Foods and Trader Joes type stores. We spent a bunch of time making prototypes trying to figure out how to make a really good one that a rider could jam under the saddle or behind a headlight or fairing, or keep inside of a courier bag, to have ready for 'whatever'. This is a serious tool for everyday riders, not a throwaway. I keep one behind the headlight of my 650 motard (between the little number plate area above the sealed beam, and the speedo). I keep another in the small back pack I use for daily commuting to carry my computer, work papers, etc. I keep another in an aerostich courier bag I use for quick errands (this bag hangs by the garage door of my home...and is used for weekend trips to the grocery and similar non-work missions).