Media Release: For immediate publication
Date: 06-26-13
Subject: 2013 Aerostich Catalog
CONTACT:
Andy Goldfine [email protected] or Kyle Allen [email protected]
NOTE TO EDITORS:
This text and artwork is downloadable at: www.aerostich.com/pressroom/press.html
Back-A-Line Back Support Pad
Kidney belts go back to the beginning of motorcycling, when bikes had terrible (or no) suspensions, and roads were rough. The idea was simple: to hold one’s guts in place better, and supporting one’s back a little better, reducing fatigue on long rides.
Today’s roads are smoother, and modern bikes ride better with advanced suspension, but ten hour days in the saddle are just as fatiguing now as they were fifty years ago. We may get a lot farther in a day, but our backs still need just as much support. The patented Back-A-Line goes far beyond a kidney belt to add a unique back-support mechanism. This is the inventor’s story about the Back-A-Line’s patented design:
“I was rear-ended by another car...and then I felt the full force of an invading army on my spine, radiating down my left leg, rendering me in mind-numbing pain and nearly unable to walk. I tried all the standard interventions... Nothing helped and nothing changed, at least not the level of pain. After trying a few “folk remedies”, rolled-up towel – too soft and a board – too flat, I took a piece of Styrofoam and shaved it to make it curved and also fit into my lower spine and wore it for two years until scheduled surgery. The surgeon ordered an MRI on the morning of surgery and said, “I’ve never seen this in all my years of medicine, but you’re going home!” I got off the table, thanked him, and went back to my old life – pain-free. It turned out that the “curved, firm” piece of Styrofoam corrected my old spinal mechanics (postural habits), and stopped me from further damaging my spine while, at the same time, creating new muscle memory to maintain good posture even when I wasn’t wearing it. Bottom line, I have been pain-free for the full 18 years, and, at 68 years old, that would be surprising if no car accident had ever occurred.”
This is a real, dynamic back support system that reduces lower back pain, ensures firm lumbar support and improves your spinal mechanics. Muscle support and postural assistance is very important and are achieved with the built-in curve of the patented back pad integrated into the snug-fitting non-elastic belt. It is not only great for on the bike but also encouraged for off-bike as well to promote a healthier back. It is also made with a sweat-resistant, washable and breathable wick-away fabric. It is available in black and ranges in sizes from S-XXL (waist inch conversation information online).
Available at www.aerostich.com. #2874 $49.00
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Back-A-Line Features:
- Ride longer with less back fatigue.
- Firm lumbar support and improved spinal mechanics.
- Supports lower back and reduces lower back pain.
- Firm, pre-curved pad integrated into snug-fitting, non-elastic belt.
- Sweat-resistant, washable and breathable wick-away fabric.
About Aerostich RiderWearhouse
Aerostich RiderWearhouse resides in an old candy factory, near the shores of Lake Superior in Duluth, Minnesota. It is from this large, century old facility, with a focused commitment to time-honored techniques and innovative technology, that we have been designing, refining, manufacturing and shipping high quality, purposefully tailored riders' gear to customers worldwide, for over 30 years. For more information, visit http://www.aerostich.com.
To get a free catalog, call 800 222 1994 or email [email protected].
To order or for further information, call Aerostich/RiderWearHouse at: 800 222 1994, FAX: 218 720 3610
Web: www.aerostich.com, [email protected]
Contact: Andy Goldfine [email protected] or Kyle Allen [email protected]
NOTE TO EDITORS: This text and artwork is downloadable at: www.aerostich.com/pressroom/press.html