The cover makes it look like every other Fitness/Diet/Self-Improvement book. (…publisher may have insisted it had to look this way?). Inside is an entirely different kind of fitness and health guide explaining how we eat, live and exercise…and why much of what we do is not good. The premise is simple: Humans evolved over 500,000 years and our eating + exercising practices are from 30,000 years of post-agriculture civilization. Mis-match. Accepted ‘common-sense’ and science support things which don’t match how we actually work. The inspirational, irreverent and often humorous text is fun to read and mind opening. There’s a lot of really great help here, and if you follow it you’ll probably be stronger, feel better, get sick less, and live longer…but when it comes to the part about eliminating ice cream,…bulls#!t. We’re keeping it, thank-you-very-much. By Mark Sisson. Hardbound, 7.25"×9.5", 283 pp., b/w illus.