If you live somewhere with seasonally changing weather, one big secret about being able to ride more often is the need for what amounts to a large arsenal of different types and sizes of riding gear, all kept wherever it’s easiest to get to and use. For example, and I’m embarrassed to admit this, for my northern Minnesota year-round local...
Audio version (6:59), reader - Mr. Subjective The longer most rider’s gear is worn, the better it seems to get. Up to a point. Everything eventually wears out. I bond with a new Aerostich suit after about three months of regular use. If I’m able to wear one for several years, I’m unhappy having to break in a new one...
Long before internet commerce was mainstream, we enjoyed making and mailing print catalogs. Our idea was to present motorcycling, and Aerostich products, and related items, in ways that were not only accurate but also inspiring. We wanted to tell stories about riding which reflected a worldview I privately called ‘Andy’s Planet’. This was a small motorcycle-centric place that in my...
Audio version (12:31), reader - Mr. Subjective Here’s an interesting 57-minute video about how highly processed foods connect to increased levels of obesity. This seems unrelated to motorcycling, but dig a little deeper and it is not difficult to connect a few core ideas to similar considerations involving riding and other personal mobility choices. More specifically, this video indirectly supports...
(Thanks to Dr. Greg Frazier, who used this phrase in an email to dryly describe an especially difficult cold weather experience he once had, which inspired me to respond accordingly, as you’ll see here. We sell a couple of Dr. Frazier’s books here and if you order more than $100 in Aerostich merchandise this week, we’ll send you one as...
I love my iPhone, but apparently have almost no use for it. This is not a competition, just an observation. I see I’m using my motorcycle a lot more than my iPhone. Hmm. See image below. Wouldn’t it be cool if the instrument panels on motorcycles automatically provided a weekly summary like this? Many years ago there was a popular...
A Year-End Collection of Assorted Drivel “Riding makes every trip a bit of an adventure.” - Mr. Subjective Several years ago a couple of my co-workers encouraged me to start writing an Aerostich blog. This was about when we did the Zero Below Zero project during the winter of 2015-16. Here’s a collection of random topics from the past year...
On December 8th of this year (2023), a week or so after the release of the Tesla Cybertruck, Road & Track magazine’s Victoria Scott wrote a wonderful short essay that included this: “…our vehicles reflect (widespread cultural) anxieties. More than half of vehicles sold today in America are trucks and SUVs; this fueled a new all-time high for the average weight...
After making the youthful transition from a bicycle to motorcycle, I often found myself daydreaming about motorcycle riding. Simply looking out over the countryside was enough to trigger a lapse from reality into moto-fantasizing. In reality, I was exploring my local world by simply wandering around looking for interesting trails to explore, obstacles to overcome, and hills to climb while...
We humans have spent the last few hundred years very earnestly, carefully, and diligently building a world where it is ever easier to move about efficiently, comfortably, and conveniently in order to obtain all of the things we want or need. From groceries to manila envelopes to lipstick to health care to haircuts, to you-name-it, everything we seem to require...
If you live somewhere with seasonally changing weather, one big secret about being able to ride more often is the need for what amounts to a large arsenal of different types and sizes of riding gear, all kept wherever it’s easiest to get to and use. For example, and I’m embarrassed to admit this, for my northern Minnesota year-round local...
Audio version (6:59), reader - Mr. Subjective The longer most rider’s gear is worn, the better it seems to get. Up to a point. Everything eventually wears out. I bond with a new Aerostich suit after about three months of regular use. If I’m able to wear one for several years, I’m unhappy having to break in a new one...
Long before internet commerce was mainstream, we enjoyed making and mailing print catalogs. Our idea was to present motorcycling, and Aerostich products, and related items, in ways that were not only accurate but also inspiring. We wanted to tell stories about riding which reflected a worldview I privately called ‘Andy’s Planet’. This was a small motorcycle-centric place that in my...
Audio version (12:31), reader - Mr. Subjective Here’s an interesting 57-minute video about how highly processed foods connect to increased levels of obesity. This seems unrelated to motorcycling, but dig a little deeper and it is not difficult to connect a few core ideas to similar considerations involving riding and other personal mobility choices. More specifically, this video indirectly supports...
(Thanks to Dr. Greg Frazier, who used this phrase in an email to dryly describe an especially difficult cold weather experience he once had, which inspired me to respond accordingly, as you’ll see here. We sell a couple of Dr. Frazier’s books here and if you order more than $100 in Aerostich merchandise this week, we’ll send you one as...
I love my iPhone, but apparently have almost no use for it. This is not a competition, just an observation. I see I’m using my motorcycle a lot more than my iPhone. Hmm. See image below. Wouldn’t it be cool if the instrument panels on motorcycles automatically provided a weekly summary like this? Many years ago there was a popular...
A Year-End Collection of Assorted Drivel “Riding makes every trip a bit of an adventure.” - Mr. Subjective Several years ago a couple of my co-workers encouraged me to start writing an Aerostich blog. This was about when we did the Zero Below Zero project during the winter of 2015-16. Here’s a collection of random topics from the past year...
On December 8th of this year (2023), a week or so after the release of the Tesla Cybertruck, Road & Track magazine’s Victoria Scott wrote a wonderful short essay that included this: “…our vehicles reflect (widespread cultural) anxieties. More than half of vehicles sold today in America are trucks and SUVs; this fueled a new all-time high for the average weight...
After making the youthful transition from a bicycle to motorcycle, I often found myself daydreaming about motorcycle riding. Simply looking out over the countryside was enough to trigger a lapse from reality into moto-fantasizing. In reality, I was exploring my local world by simply wandering around looking for interesting trails to explore, obstacles to overcome, and hills to climb while...
We humans have spent the last few hundred years very earnestly, carefully, and diligently building a world where it is ever easier to move about efficiently, comfortably, and conveniently in order to obtain all of the things we want or need. From groceries to manila envelopes to lipstick to health care to haircuts, to you-name-it, everything we seem to require...