Hi-Viz Banana Pioneered.

Aerostich and World Banana have joined forces to market a new brighter Hi-Viz colored banana. Aerostich, a leader in exposing people to the retina searing Hi-Viz yellow color, and World Banana, a fruit grower with operations in Belize and Honduras, will begin introducing the new Hi-Viz bananas to consumers immediately.

"As a motorcycle rider I found my Aerostich Hi-Viz suit to be a real advantage in traffic. I wondered if the color would have the same impact on consumers 'driving' their shopping carts in supermarket aisles." Said Waldo Shwartz, president of GrinGo‘s Inc., the owner of World Banana. "I sent my entire banana engineering team to Aerostich to learn more about Hi-Viz, and they sure did. Bananawise, this is a radical step forward. Selling fruit will never be the same."

Currently in final testing, the Hi-Viz bananas are outselling regular banana‘s by more than 3 to 1. “This new brighter banana really pokes shoppers in the eye” according to Andy Goldfine, design leader at Aerostich. “The process of making them a glowing Hi-Viz yellow is a World Banana secret, but it doesn‘t harm the fruit inside. They really light up a produce department, and they taste exactly the same as regular bananas. They have all the same nutritional benefits, too.”

Shawartz‘s bananas compete directly against bananas from much larger companies. “Our new banana will stand out. Kid‘s already love ‘em.” Distribution is expected to be nationwide by mid-summer. Aerostich Hi-Viz bananas will be priced about the same as conventional bananas.

Summary Points:

• 'Hi-Viz' in name sounds cool.
• Same nutritional value as a regular banana.
• Kids like them better.
• Nationwide distribution by mid-summer.
• Labeled / branded as ‘Aerostich Hi-Viz Bananas‘.
• Priced like regular bananas.
• Happy April Fools Day.

For more information about the new Hi-Viz Bananas, visit http://www.hivizbananas.com or call 800 222 1994.

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