Click to enlarge An Email to A Co-Worker I’m not sure how we might use this photo, but I think it is funny. I’m not sure why it appeals to me so much. Maybe partly because it violates the PC stuff about never riding after drinking? Or maybe because it tells an important truth about the awkward clunky/bulky/pain-in-the-assed-ness of these...
If you live somewhere with seasonally changing weather, one big secret about being able to ride more often is the need for what amounts to a large arsenal of different types and sizes of riding gear, all kept wherever it’s easiest to get to and use. For example, and I’m embarrassed to admit this, for my northern Minnesota year-round local...
Audio version (6:59), reader - Mr. Subjective The longer most rider’s gear is worn, the better it seems to get. Up to a point. Everything eventually wears out. I bond with a new Aerostich suit after about three months of regular use. If I’m able to wear one for several years, I’m unhappy having to break in a new one...
Audio version (8:22), reader - Mr. Subjective Long before internet commerce was mainstream, we enjoyed making and mailing print catalogs. Our idea was to present motorcycling, and Aerostich products, and related items, in ways that were not only accurate but also inspiring. We wanted to tell stories about riding which reflected a worldview I privately called ‘Andy’s Planet’. This was...
Audio version (12:31), reader - Mr. Subjective Here’s an interesting 57-minute video about how highly processed foods connect to increased levels of obesity. This seems unrelated to motorcycling, but dig a little deeper and it is not difficult to connect a few core ideas to similar considerations involving riding and other personal mobility choices. More specifically, this video indirectly supports...
Audio version (10:09), reader - Mr. Subjective (Thanks to Dr. Greg Frazier, who used this phrase in an email to dryly describe an especially difficult cold weather experience he once had, which inspired me to respond accordingly, as you’ll see here. We sell a couple of Dr. Frazier’s books here and if you order more than $100 in Aerostich merchandise...
Audio version (2:08), reader - Mr. Subjective I love my iPhone, but apparently have almost no use for it. This is not a competition, just an observation. I see I’m using my motorcycle a lot more than my iPhone. Hmm. See image below. Wouldn’t it be cool if the instrument panels on motorcycles automatically provided a weekly summary like this...
A Year-End Collection of Assorted Drivel Audio version (30:53), reader - Mr. Subjective “Riding makes every trip a bit of an adventure.” - Mr. Subjective Several years ago a couple of my co-workers encouraged me to start writing an Aerostich blog. This was about when we did the Zero Below Zero project during the winter of 2015-16. Here’s a collection...
On December 8th of this year (2023), a week or so after the release of the Tesla Cybertruck, Road & Track magazine’s Victoria Scott wrote a wonderful short essay that included this: “…our vehicles reflect (widespread cultural) anxieties. More than half of vehicles sold today in America are trucks and SUVs; this fueled a new all-time high for the average weight...
After making the youthful transition from a bicycle to motorcycle, I often found myself daydreaming about motorcycle riding. Simply looking out over the countryside was enough to trigger a lapse from reality into moto-fantasizing. In reality, I was exploring my local world by simply wandering around looking for interesting trails to explore, obstacles to overcome, and hills to climb while...
Click to enlarge An Email to A Co-Worker I’m not sure how we might use this photo, but I think it is funny. I’m not sure why it appeals to me so much. Maybe partly because it violates the PC stuff about never riding after drinking? Or maybe because it tells an important truth about the awkward clunky/bulky/pain-in-the-assed-ness of these...
If you live somewhere with seasonally changing weather, one big secret about being able to ride more often is the need for what amounts to a large arsenal of different types and sizes of riding gear, all kept wherever it’s easiest to get to and use. For example, and I’m embarrassed to admit this, for my northern Minnesota year-round local...
Audio version (6:59), reader - Mr. Subjective The longer most rider’s gear is worn, the better it seems to get. Up to a point. Everything eventually wears out. I bond with a new Aerostich suit after about three months of regular use. If I’m able to wear one for several years, I’m unhappy having to break in a new one...
Audio version (8:22), reader - Mr. Subjective Long before internet commerce was mainstream, we enjoyed making and mailing print catalogs. Our idea was to present motorcycling, and Aerostich products, and related items, in ways that were not only accurate but also inspiring. We wanted to tell stories about riding which reflected a worldview I privately called ‘Andy’s Planet’. This was...
Audio version (12:31), reader - Mr. Subjective Here’s an interesting 57-minute video about how highly processed foods connect to increased levels of obesity. This seems unrelated to motorcycling, but dig a little deeper and it is not difficult to connect a few core ideas to similar considerations involving riding and other personal mobility choices. More specifically, this video indirectly supports...
Audio version (10:09), reader - Mr. Subjective (Thanks to Dr. Greg Frazier, who used this phrase in an email to dryly describe an especially difficult cold weather experience he once had, which inspired me to respond accordingly, as you’ll see here. We sell a couple of Dr. Frazier’s books here and if you order more than $100 in Aerostich merchandise...
Audio version (2:08), reader - Mr. Subjective I love my iPhone, but apparently have almost no use for it. This is not a competition, just an observation. I see I’m using my motorcycle a lot more than my iPhone. Hmm. See image below. Wouldn’t it be cool if the instrument panels on motorcycles automatically provided a weekly summary like this...
A Year-End Collection of Assorted Drivel Audio version (30:53), reader - Mr. Subjective “Riding makes every trip a bit of an adventure.” - Mr. Subjective Several years ago a couple of my co-workers encouraged me to start writing an Aerostich blog. This was about when we did the Zero Below Zero project during the winter of 2015-16. Here’s a collection...
On December 8th of this year (2023), a week or so after the release of the Tesla Cybertruck, Road & Track magazine’s Victoria Scott wrote a wonderful short essay that included this: “…our vehicles reflect (widespread cultural) anxieties. More than half of vehicles sold today in America are trucks and SUVs; this fueled a new all-time high for the average weight...
After making the youthful transition from a bicycle to motorcycle, I often found myself daydreaming about motorcycle riding. Simply looking out over the countryside was enough to trigger a lapse from reality into moto-fantasizing. In reality, I was exploring my local world by simply wandering around looking for interesting trails to explore, obstacles to overcome, and hills to climb while...