Main Catalog

Just as a print roadmap tells a rider something different than a GPS or smartphone map screen, a print catalog tells a different kind of commercial story than a website (or a brick-and-mortar) store. There are inferences one draws from the juxtaposition of all the items, photos, stories and descriptions on the pages which tells a lot to the reader. Same as how a regular retail stores décor, lighting and fixtures convey ideas about whatever the retail store's featured merchandise is. We started out as a mail order direct-selling company and it remains our core. This is our full story.