Predictably a Blog

  1. Maybe the Nerdiest YouTube Video Ever, and a Few Other Items

    Item the first: Thanks to COVID I recently enjoyed about the nerdiest YouTube video ever -- an 18-minute presentation about why Timex wrist watches are considered neither valuable nor collectable by watch experts. You would think such arcana would be boring, especially to people with only the mildest interest in watches. Like me. And you’d be right. But in addition to...
  2. A Girl and Her Aerostich

    A Girl and Her Aerostich
    By Guest Blogger Margie Siegal It's blazingly hot on the road. I pull into a rest stop, enter the ladies room, strip down to my sport bra and rinse my cotton T shirt out in the sink. The other women in the room either smile at me or are involved in their own pursuits. The T shirt goes back on...
  3. A Kinesthetic Affinity

    A Kinesthetic Affinity
    Note: This is an excerpt from a longer email I’d written to a very old friend last October. When he recently replied at similar length it caused me to re-read what I’d written and realize you might enjoy reading it, too. Remember, this was written late in the fall of last year. Nope, I’ve not had any new, or new-to-me...
  4. My First Mistake

    My First Mistake
    As far as this company goes it literally was mis-spelling the name "Aerostich" when making the master artwork for the first printing of letterhead stationery and business cards, and when opening the business's checking account and applying for the Minnesota corporate registration. You probably thought I was going to write something facetious, funny or philosophic here. Nope. I’m an idiot...
  5. Balancing Act

    Balancing Act
    My first bicycle was a 20” Huffy. Deep candy red with white pinstripes on its triangle-shaped fenders. I remember it so perfectly because this was the bike I first learned how to balance without training wheels. I can take you to the exact spot where this miracle occurred. My mother held the bike up by the back of its saddle...
  6. Motorcycle Awareness Month

    Year after year this is co-promoted by both the AMA and the Motorcycle Industry Council, and almost nobody cares. The AMA is the American Motorcyclist Association and is the largest membership motorcycle rider political group (PAC) in the country. Sort of like the NRA (National Rifle Association) but for motorcyclists. They also provide racing sanctions and rule books and oversee...
  7. Tell A Friend...

    Or A Very Short Blog Post Photo of Jim Weatherhead, taken by Susan Weatherhead. If you own, wear and enjoy your Aerostich gear, please tell your friends about it. Our ability to continue as a solvent, successful business depends on your positive recommendations, stories and referrals. We all came back to work during this past week. Now we are busy...
  8. We're Ready

    For motorcycle accessory businesses like ours the good sales quarters are Q2 and Q4 and the slow quarters are Q’s 1 and 3. Most annual profit is made during Q4. This entire year will be an economic write-off, but hopefully Q4 will still be at least semi-ok. Much will depend on clinical/medical/science stuff. Many different kinds of medical things are...
  9. Follow-Up to "A Sorta Sensible Trade-Off"

    An earlier Mr. Subjective blog post led to a long-ish email exchange between two old friends: Tom, a continuing blogger in ‘Geezer with a Grudge’, and Mr. Subjective. The ‘Sorta Sensible Trade Off’ essay was about the trade-offs between today’s safety-enhancing technologies like anti-lock brake systems, and the other important aspects of the motorcycling experience. Among other things, Tom is a...
  10. Riding Is Cool

    Riding Is Cool
    “Younger rider’s reactions to my suit (Roadcrafter Classic, R-3) are not entirely positive.” - Any number of experienced motorcycle journalists. That’s an understatement. I’ve thought a lot about why this is. First, youth-in-general looks very hard at the micro-granular details of everything but often has a more difficult time seeing the so-called bigger picture. Looking hard at each tree means...
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