Mr. Subjective

Before we know it our ICE (internal combustion engine) motorcycles will be replaced by electrics. And not specifically because the bikes we currently buy only slightly contribute to the greenhouse gas effect, but more because they are too costly to make, too difficult to ride and too tedious to maintain. Even today’s most fabulous and desirable bikes will meet the...

A Short Mr. Subjective Blog Post See attached. This model Honda is in short supply, and high demand. Last night (Sept 6th) this auction closed at midnight.  Location: Chicago area.  The MSRP on these is $3899.  This one had 180 miles on its odometer. Whomever sold it probably bought it to flip. He or she just made a pretty easy $600. Screen...

- Said more than a few Roadcrafter suit wearers... When the Roadcrafter was first designed in 1983 it was intended to be an easy-to-put-on-and-remove armored coverall for commuting, constructed along the lines of a leather rider’s suit, but made using lightweight, breathable, abrasion-resistant waterproof textiles. Because of those priorities and considerations, it was never expected to be, or presented in...

“When you own your story, you get to write the ending.” Brené Brown Because Aerostich gear isn’t hanging in cycle shops, and is made in America, and is available only factory direct, media exposure is important. Almost any kind of exposure in social or traditional media is good, which gives professional journalists and ‘influencers’ the space to take their Aerostich...

If you want to ride a motorcycle often it’s always part of a system. Simply owning a motorcycle is great, but by itself that bike isn’t quite enough if you wish to ride a lot. Just like most individual recreational activities, riding (and racing) require a support system of parts, tools and equipment. And the more frequently and longer you...

My reply, whenever people ask, “Aren’t you hot?” is “Yes I am.” But my favorite reply to any question about wearing Aerostich gear on a hot day came from my friend John Chase. Thirty years ago, we were riding back roads and cross-country dirt trails heading diagonally north-west from Phoenix Arizona toward Yosemite National Park in California, and trying to...

This post/essay is included in Section 5 of the book "The Riders" (pictured above) available to purchase here. The smaller and more obscure a road is, the more interesting it usually will be on a motorcycle. This size/interestingness inverse proportionality is well known to experienced riders. Motorcyclists naturally want to find out what is just over there, on the other...

“Social media is less a reflection of who we are, and more a performance of who we want to be."- Drew Harwell and Shiori Okazaki, May 11, 2021, in a Washington Post front-page story featuring a life-long motorcycle rider. Here’s a link to the full article. The story is about a 50-year-old male rider in Japan who successfully pretended to be a...

Today, we're highlighting our top three favorite parks for motorcycle rides. Share your favorites with us in the comment section below or on our Facebook page! Blue Ridge Parkway Location: Virginia and North CarolinaThis 469-mile-long scenic road connects Shenandoah National Park in Virginia to Great Smoky Mountains National Park in North Carolina. Features: Mountain views Wildlife Over 100 species of...

This is a great question. We don’t actually know much about this, and very little useful information is available online. What we’ve found there is not precise. The Gore-Tex® membrane on the back side of the Cordura fabric does not seem to have a wear-limit in normal use. It’s good as long as it’s cared for and the outer Cordura...