Mr. Subjective

This is a great question. We don’t actually know much about this, and very little useful information is available online. What we’ve found there is not precise. The Gore-Tex® membrane on the back side of the Cordura fabric does not seem to have a wear-limit in normal use. It’s good as long as it’s cared for and the outer Cordura...

Did you and your contemporaries ever call notoriously slow cars and bikes ‘stones’? For example: “That old van sure is a stone…” When I was growing up my pals and I always referred to all underpowered vehicles as ‘stones’ or ‘slugs’, so I’m not sure if the new ‘Moto Guzzi V7 Stone ’ is an example of truth-in-advertising, or if...

Read the next sentence channeling “the Most Interesting Man in The World” from the old TV commercials for Dos Equis beer: “I don’t always read in the bathroom, but when I do, I read from a book, not a screen.” No idea if that guy ever sold much beer, but what a loveable old narcissist. (“Stay healthy my friends...” is...

This is a short essay about what the Apple company might be planning for their Next Big Thing. First, please note I am not an Apple 'fan-boy’ and have not spent even one second doing any actual research on this, so what follows is mostly made-up storytelling. I was recently daydreaming (thanks pandemic!) when a bunch of ideas came into...

All is well here. Nothing unusual or good or bad to report. Mostly staying home awaiting the vaccine. Aerostich open and generally solvent. We are making good incremental progress on past debts and correcting past mistakes. Yesterday our bank let us know our PPP loan was forgiven, which is a pretty big deal for us. Next is applying for a...

Here’s an excerpt from an emotional essay about the recent ending of some good special interest outdoor magazines. Not the print motorcycle titles we all knew and have recently lost, but almost the exact same scenario: “...And what’s left is too often shit. I don’t mean Bike, Powder, Snowboarder, or Surfer, I mean junk shows like Men’s Journal. Is this...

This is such a common back-to-school English-class homework assignment it became a cliché. So here is my little pandemic-summer story. This past weekend I replaced the ignition sensor in my 1994 Honda XR650L and now it runs again. I’ve ridden this bike since new. Over the first three years I gradually converted it from dual-sport configuration to something set up...

Item the first: Thanks to COVID I recently enjoyed about the nerdiest YouTube video ever -- an 18-minute presentation about why Timex wrist watches are considered neither valuable nor collectable by watch experts. You would think such arcana would be boring, especially to people with only the mildest interest in watches. Like me. And you’d be right. But in addition to...

Note: This is an excerpt from a longer email I’d written to a very old friend last October. When he recently replied at similar length it caused me to re-read what I’d written and realize you might enjoy reading it, too. Remember, this was written late in the fall of last year. Nope, I’ve not had any new, or new-to-me...

As far as this company goes it literally was mis-spelling the name "Aerostich" when making the master artwork for the first printing of letterhead stationery and business cards, and when opening the business's checking account and applying for the Minnesota corporate registration. You probably thought I was going to write something facetious, funny or philosophic here. Nope. I’m an idiot...