For Commuting Riders...
If you commute every day or nearly every day, in all kinds of atrocious weather, this is for you. For those riders who are Road Grimed Astronauts and use their bikes for daily transportation, errands and last but not least, who commute...
How to Feel Unwelcomed and Dumb
...or like a sociopath? Almost nothing one can do during course of their ordinary daily life is as socially ostracizing as when one gets bundled up to ride somewhere for utility transportation through cold or crappy weather. You’ll receive the...
Another Electric Vehicle Essay
Thanks to the internet, a far-away and never-met long-time motorcycle friend (Paolo, who lives in Turkey and operates this interesting motorcycle, philosophy and culture website) recently emailed me an amusing short essay about the misleading environmentalism of electric power-in-general. A...
The Older I Get, The Faster I Wuz...
When I was younger (mid 30’s) I did two sort of endurance rides. Neither was specifically planned to be an endurance ride. I simply wanted (needed?) to see if I could get somewhere which happened to be fairly far away,...
Terrible Fart Bag Suits
"Good god no. I'm nowhere near old enough..." - Excerpt from a recent online (Revzilla Common Tread) discussion about "Building A Better Brand" and the R-3 and Roadcrafter Classic one piece suits    
Turning Points?
Before we know it our ICE (internal combustion engine) motorcycles will be replaced by electrics. And not specifically because the bikes we currently buy only slightly contribute to the greenhouse gas effect, but more because they are too costly to...
Fashion is (Nearly) Everything
A Short Mr. Subjective Blog Post See attached. This model Honda is in short supply, and high demand. Last night (Sept 6th) this auction closed at midnight.  Location: Chicago area.  The MSRP on these is $3899.  This one had 180...
What's the Greatest and the Latest?
“When you own your story, you get to write the ending.” Brené Brown Because Aerostich gear isn’t hanging in cycle shops, and is made in America, and is available only factory direct, media exposure is important. Almost any kind of...
I Forgot.
An essay by Mrs. Subjective… Last week was the first time I rode on the back of a motorcycle in more than ten years. It was the first time I rode with my husband, Aerostich’s “Mr. Subjective”, whose life revolves...
Motorcycling Is A System
If you want to ride a motorcycle often it’s always part of a system. Simply owning a motorcycle is great, but by itself that bike isn’t quite enough if you wish to ride a lot. Just like most individual recreational...
"Aren't You Hot?"
My reply, whenever people ask, “Aren’t you hot?” is “Yes I am.” But my favorite reply to any question about wearing Aerostich gear on a hot day came from my friend John Chase. Thirty years ago, we were riding back...
The Road Less Traveled
This post/essay is included in Section 5 of the book "The Riders" (pictured below) available for purchase here. The smaller and more obscure a road is, the more interesting it usually will be on a motorcycle. This size/interestingness inverse proportionality...
All the World's A Stage
“Social media is less a reflection of who we are, and more a performance of who we want to be." - Drew Harwell and Shiori Okazaki, May 11, 2021, in a Washington Post front-page story featuring a life-long motorcycle rider. Here’s a...
What's In A Name?
Did you and your contemporaries ever call notoriously slow cars and bikes ‘stones’? For example: “That old van sure is a stone…” When I was growing up my pals and I always referred to all underpowered vehicles as ‘stones’ or...
A New Type of Car Which Should Be Great for Motorcycling.
This is a short essay about what the Apple company might be planning for their Next Big Thing. First, please note I am not an Apple 'fan-boy’ and have not spent even one second doing any actual research on this,...
Problems with (Motorcycle) Magazines, Digital Forums, Search Algorithms and Webzines
Here’s an excerpt from an emotional essay about the recent ending of some good special interest outdoor magazines. Not the print motorcycle titles we all knew and have recently lost, but almost the exact same scenario: “...And what’s left is...
Cameos
(Wish You Were Here) By Guest Blogger Rand Rasmussen It is perfectly okay to not love the prairie. But anyone who thinks there is nothing to see there, simply does not know how (or where) to look. This is a...
How I Spent My Summer Vacation
This is such a common back-to-school English-class homework assignment it became a cliché. So here is my little pandemic-summer story. This past weekend I replaced the ignition sensor in my 1994 Honda XR650L and now it runs again. I’ve ridden...
A Girl and Her Aerostich
By Guest Blogger Margie Siegal It's blazingly hot on the road. I pull into a rest stop, enter the ladies room, strip down to my sport bra and rinse my cotton T shirt out in the sink. The other women...
Riding Is Cool
“Younger rider’s reactions to my suit (Roadcrafter Classic, R-3) are not entirely positive.” - Any number of experienced motorcycle journalists. That’s an understatement. I’ve thought a lot about why this is. First, youth-in-general looks very hard at the micro-granular details...
Artisanal Stuff
It has always been fashionable to possess and enjoy handmade things. In motorcycling this usually means waxed cotton or leather bags and old-school traditional rider’s gear. It’s all good. Most of our products are crafted by hand. Some are made in two...

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