Predictably a Blog RSS

A Short Mr. Subjective Blog Post See attached. This model Honda is in short supply, and high demand. Last night (Sept 6th) this auction closed at midnight.  Location: Chicago area.  The MSRP on these is $3899.  This one had 180...

  - Said more than a few Roadcrafter suit wearers... When the Roadcrafter was first designed in 1983 it was intended to be an easy-to-put-on-and-remove armored coverall for commuting, constructed along the lines of a leather rider’s suit, but made...

“When you own your story, you get to write the ending.” Brené Brown Because Aerostich gear isn’t hanging in cycle shops, and is made in America, and is available only factory direct, media exposure is important. Almost any kind of...

An essay by Mrs. Subjective… Last week was the first time I rode on the back of a motorcycle in more than ten years. It was the first time I rode with my husband, Aerostich’s “Mr. Subjective”, whose life revolves...

If you want to ride a motorcycle often it’s always part of a system. Simply owning a motorcycle is great, but by itself that bike isn’t quite enough if you wish to ride a lot. Just like most individual recreational...

My reply, whenever people ask, “Aren’t you hot?” is “Yes I am.” But my favorite reply to any question about wearing Aerostich gear on a hot day came from my friend John Chase. Thirty years ago, we were riding back...

This post/essay is included in Section 5 of the book "The Riders" (pictured below) available for purchase here. The smaller and more obscure a road is, the more interesting it usually will be on a motorcycle. This size/interestingness inverse proportionality...

“Social media is less a reflection of who we are, and more a performance of who we want to be." - Drew Harwell and Shiori Okazaki, May 11, 2021, in a Washington Post front-page story featuring a life-long motorcycle rider. Here’s a...

Today, we're highlighting our top three favorite parks for motorcycle rides. Share your favorites with us in the comment section below or on our Facebook page! Location: Virginia and North CarolinaThis 469-mile-long scenic road connects Shenandoah National Park in Virginia...

This is a great question. We don’t actually know much about this, and very little useful information is available online. What we’ve found there is not precise. The Gore-Tex® membrane on the back side of the Cordura fabric does not...

Did you and your contemporaries ever call notoriously slow cars and bikes ‘stones’? For example: “That old van sure is a stone…” When I was growing up my pals and I always referred to all underpowered vehicles as ‘stones’ or...

Read the next sentence channeling “the Most Interesting Man in The World” from the old TV commercials for Dos Equis beer: “I don’t always read in the bathroom, but when I do, I read from a book, not a screen.”...

This is a short essay about what the Apple company might be planning for their Next Big Thing. First, please note I am not an Apple 'fan-boy’ and have not spent even one second doing any actual research on this,...

All is well here. Nothing unusual or good or bad to report. Mostly staying home awaiting the vaccine. Aerostich open and generally solvent. We are making good incremental progress on past debts and correcting past mistakes. Yesterday our bank let...

Here’s an excerpt from an emotional essay about the recent ending of some good special interest outdoor magazines. Not the print motorcycle titles we all knew and have recently lost, but almost the exact same scenario: “...And what’s left is...

(Wish You Were Here) By Guest Blogger Rand Rasmussen It is perfectly okay to not love the prairie. But anyone who thinks there is nothing to see there, simply does not know how (or where) to look. This is a...

This is such a common back-to-school English-class homework assignment it became a cliché. So here is my little pandemic-summer story. This past weekend I replaced the ignition sensor in my 1994 Honda XR650L and now it runs again. I’ve ridden...

Item the first: Thanks to COVID I recently enjoyed about the nerdiest YouTube video ever -- an 18-minute presentation about why Timex wrist watches are considered neither valuable nor collectable by watch experts. You would think such arcana would be boring,...

By Guest Blogger Margie Siegal It's blazingly hot on the road. I pull into a rest stop, enter the ladies room, strip down to my sport bra and rinse my cotton T shirt out in the sink. The other women...

Note: This is an excerpt from a longer email I’d written to a very old friend last October. When he recently replied at similar length it caused me to re-read what I’d written and realize you might enjoy reading it,...

As far as this company goes it literally was mis-spelling the name "Aerostich" when making the master artwork for the first printing of letterhead stationery and business cards, and when opening the business's checking account and applying for the Minnesota...