Predictably a Blog RSS

  - Said more than a few Roadcrafter suit wearers... When the Roadcrafter was first designed in 1983 it was intended to be an easy-to-put-on-and-remove armored coverall for commuting, constructed along the lines of a leather rider’s suit, but made...

“When you own your story, you get to write the ending.” Brené Brown Because Aerostich gear isn’t hanging in cycle shops, and is made in America, and is available only factory direct, media exposure is important. Almost any kind of...

If you want to ride a motorcycle often it’s always part of a system. Simply owning a motorcycle is great, but by itself that bike isn’t quite enough if you wish to ride a lot. Just like most individual recreational...

My reply, whenever people ask, “Aren’t you hot?” is “Yes I am.” But my favorite reply to any question about wearing Aerostich gear on a hot day came from my friend John Chase. Thirty years ago, we were riding back...

This post/essay is included in Section 5 of the book "The Riders" (pictured below) available for purchase here. The smaller and more obscure a road is, the more interesting it usually will be on a motorcycle. This size/interestingness inverse proportionality...

“Social media is less a reflection of who we are, and more a performance of who we want to be." - Drew Harwell and Shiori Okazaki, May 11, 2021, in a Washington Post front-page story featuring a life-long motorcycle rider. Here’s a...

Today, we're highlighting our top three favorite parks for motorcycle rides. Share your favorites with us in the comment section below or on our Facebook page! Location: Virginia and North CarolinaThis 469-mile-long scenic road connects Shenandoah National Park in Virginia...

This is a great question. We don’t actually know much about this, and very little useful information is available online. What we’ve found there is not precise. The Gore-Tex® membrane on the back side of the Cordura fabric does not...

Did you and your contemporaries ever call notoriously slow cars and bikes ‘stones’? For example: “That old van sure is a stone…” When I was growing up my pals and I always referred to all underpowered vehicles as ‘stones’ or...

Read the next sentence channeling “the Most Interesting Man in The World” from the old TV commercials for Dos Equis beer: “I don’t always read in the bathroom, but when I do, I read from a book, not a screen.”...

This is a short essay about what the Apple company might be planning for their Next Big Thing. First, please note I am not an Apple 'fan-boy’ and have not spent even one second doing any actual research on this,...

All is well here. Nothing unusual or good or bad to report. Mostly staying home awaiting the vaccine. Aerostich open and generally solvent. We are making good incremental progress on past debts and correcting past mistakes. Yesterday our bank let...

Here’s an excerpt from an emotional essay about the recent ending of some good special interest outdoor magazines. Not the print motorcycle titles we all knew and have recently lost, but almost the exact same scenario: “...And what’s left is...

This is such a common back-to-school English-class homework assignment it became a cliché. So here is my little pandemic-summer story. This past weekend I replaced the ignition sensor in my 1994 Honda XR650L and now it runs again. I’ve ridden...

Item the first: Thanks to COVID I recently enjoyed about the nerdiest YouTube video ever -- an 18-minute presentation about why Timex wrist watches are considered neither valuable nor collectable by watch experts. You would think such arcana would be boring,...

Note: This is an excerpt from a longer email I’d written to a very old friend last October. When he recently replied at similar length it caused me to re-read what I’d written and realize you might enjoy reading it,...

As far as this company goes it literally was mis-spelling the name "Aerostich" when making the master artwork for the first printing of letterhead stationery and business cards, and when opening the business's checking account and applying for the Minnesota...

My first bicycle was a 20” Huffy. Deep candy red with white pinstripes on its triangle-shaped fenders. I remember it so perfectly because this was the bike I first learned how to balance without training wheels. I can take you...

Year after year this is co-promoted by both the AMA and the Motorcycle Industry Council, and almost nobody cares. The AMA is the American Motorcyclist Association and is the largest membership motorcycle rider political group (PAC) in the country. Sort...

If you own, wear and enjoy your Aerostich gear, please tell your friends about it. Our ability to continue as a solvent, successful business depends on your positive recommendations, stories and referrals. We all came back to work during this...

For motorcycle accessory businesses like ours the good sales quarters are Q2 and Q4 and the slow quarters are Q’s 1 and 3. Most annual profit is made during Q4. This entire year will be an economic write-off, but hopefully...